Chapter 1. The Start-Up Playbook: How to Turn a Simple Idea into a High-Growth Company

Play #1: Allow Yourself Time to Recharge

Some ideas hit with a big bang. Others take time to stew. The idea for salesforce.com had been simmering since 1996 when I was a senior vice president at Oracle. I had been there for ten years and was becoming something I had never anticipated: a corporate lifer.

I knew that I needed a change, but I wasn't sure what I wanted to do. Quit? Start a company? Take Oracle in a different direction? I was searching for balance in my life as well as an opportunity to pursue something meaningful. I took a badly needed sabbatical from work and rented a hut on the Big Island of Hawaii, where I enjoyed swimming with dolphins in the ...

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