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Behind The Scenes Of Real-Life Projects by Smashing Magazine

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Bringing Angry Birds To Facebook

By Richard Shepherd

There’s no avoiding those Angry Birds. They are, quite literally, everywhere: toys, snacks, cartoons, plush toys and that wildly addictive game that seemingly everyone has downloaded at some point — 1 billion of us last year alone.

2012 was another landmark year at the Angry Birds aviary, otherwise known as Rovio1. The Finnish-based developer not only released a slew of tie-ins — from Green Day2 to Star Wars3 — but also went social.

Not only did releasing Angry Birds on Facebook require the game’s engine to be rewritten in the all-new Flash 11, but the power of Facebook’s platform meant that the game’s mechanics could be tweaked further to take advantage of the social graph.

Ville sported a playoff ...

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