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Behind The Scenes Of Real-Life Projects by Smashing Magazine

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Behind The Scenes Of Nike Better World

By Richard Shepherd

Perhaps one of the most talked about websites has been Nike Better World1. It’s been featured in countless Web design galleries, and it still stands as an example of what a great idea and some clever design and development techniques can produce.

In this chapter, we’ll talk to the team behind Nike Better World to find out how the website was made. We’ll look at exactly how it was put together, and then use similar techniques to create our own parallax scrolling website. Finally, we’ll look at other websites that employ this technique to hopefully inspire you to build on these ideas and create your own variation.

Nike Better World

Nike Better World is a glimpse into how Nike’s brand and products ...

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