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Behind The Scenes Of Real-Life Projects by Smashing Magazine

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Tale Of A Top-10 App, Part 2: Marketing And Launch

Jeremy Olson

Our anticipation was building. Between defining our language translation app, sketching it out, obsessively designing and iterating, and juggling other projects — all covered in the first part of our case study — we had been working on Languages for close to a year. It was finally go time.

Even the coolest app in the world is doomed to swiftly descend into the abyss of obscurity if no one knows about it. So, part two of our journey is all about marketing. It turns out that you don’t need a huge marketing budget to get into the top 10 in the App Store.

Seriously, Marketing?

I never thought of myself as a marketer. To me, “marketing” sounded like a dirty word. But when I was building my ...

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