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accounts repre sented over 80 per cent o f our revenu e base. In an-
other company, a lead er in t he hotel industry, we de cided to foc us
on o ur mar ketin g function to supp ort a badly n eeded ramp-up of
our brand portfolio. What’s hur ti ng in your o rgani zatio n?
• Another considerati on involves knowi ng which talent func-
tions to b uild i ntern ally and which to o utsou rce. Extern al consul-
tants can provide a number o f key s pecia lized servi ces, but keep in
mind that there will be cer t ain co re functions over which you wi ll
want to re tain owners hip. For example, sever al very good vendor-
supplied 360 m ulti- rater ...