
145T
ALENT
A
CQUISITION
D
ECISIONS
‘‘think outsid e the i ndust ry min dset’’ and who can lead their orga-
nizations into totally new market areas. Som e people credit the
overwhelming success of th e design and marketing o f the i Pod to
the fact that St eve Jobs came from totally out side the music and
enter tai nment industry. A s a result, h e didn’t fin d hims elf bound
by the dom inant industr y mindset that f ocused almost exclusiv ely
on creati ng barriers to the online dissemination o f music, as o p-
posed to looking for ways to mine online music distribution as a
unique revenue stream. As a resul t, App le—a c omput er com pany—
has been able