Best of TOC 2012

Book description

The Best of TOC New York 2012

The acceleration of change and innovation in the publishing industry today is dizzying, and the pace can be overwhelming. At O’Reilly’s TOC New York Conference in February 2012, practitioners and executives from the publishing and tech industries joined together to navigate the ongoing transformation. With this video compilation, you’ll get a seat in the front row of every session at this groundbreaking conference.

Watch stirring keynotes from luminaries such as LeVar Burton (RRKidz), Tim Carmody (Wired), and Judith Curr (Atria Books). Then take in practical and inspiring sessions in three tracks: Manage, Make, and Market. Download these videos or view them through our HD player, and learn about the innovations rocking every aspect of the art, craft, and business of publishing in the 21st century.

Here are just a few of the sessions you’ll receive in this video package:


  • Hippo in Ballet Shoes, Or Greyhound on the Track? Applying Agile Methodologies to Traditional Publishing—Kristen McLean (Bookigee)
  • You’ve Decided The Cloud Is Right For Your Organization. Now the Hard Part—Jonathan Reichental (City of Palo Alto, California)
  • Minimum Viable (Publishing) Product—Todd Sattersten (BizBookLab)
  • Case Study: Experimenting with Print-to-Digital Publishing Models—Ana Vela (National Geographic Learning)


  • InDesign to EPUB: The Basics and Beyond—Anne-Marie Concepcion (Seneca Design & Training, Inc.)
  • Using WordPress for Digital Workflows and More—Kirk Biglione (Oxford Media Works), Hugh McGuire (PressBooks / LibriVox / Iambik )
  • Margin Walking: How Annotation Technology Reinvents and Renews the Book—Joe Wikert (O'Reilly Media, Inc.), Seth Kaufman (Copia Interactive)


  • Keplers2020: Building the Community Bookstore of the 21st Century—Thad McIlroy (, Praveen Madan (Keplers2020, Booksmith)
  • Creating A Strong Youth Media Brand—Frederik Wiedemann (ReD Associates), Kasper Tostesen (Danish Broadcasting Corporation)
  • Consumer Attitudes toward E-Book Reading—Len Vlahos (Book Industry Study Group), Kelly Gallagher (RR Bowker)

Publisher resources

View/Submit Errata

Table of contents

  1. Best of TOC 2012
    1. Introduction
      1. Welcome to the Best of TOC 2012
    2. 1. The Adaptation of Publishing
      1. A War Story, a Kindle Single, and Hope for Long-Form Journalism
        1. What is it like to write a Kindle Single?
        2. Why did you price “The Shores of Tripoli” at $1.99?
        3. Did the royalty factor in your decision?
        4. What has the response been thus far?
        5. How would you compare the response to your experience with traditional publishing?
        6. Why did you decide to experiment?
        7. How do you see Kindle Singles and their ilk benefiting and shaping the future of journalism?
        8. How do Kindle Singles compare to something like
        9. Do you see the Kindle Single as a viable funding model?
        10. This ongoing struggle with digital affects all aspects of the industry — how do you see it shaking out?
        11. How do you envision the future of long-form journalism?
      2. The Paperless Book
        1. The consequences of book updates
        2. Possibilities arise from a new name
      3. We’re in the Midst of a Restructuring of the Publishing Universe (Don’t Panic)
        1. What’s the story behind “Book: A Futurist’s Manifesto”?
        2. This is a broad question, but what are the major ways digital is changing publishing?
        3. Which digital tools should publishers focus on?
        4. Why is metadata important to digital publishing?
        5. What will the publishing landscape look like in five years?
        6. What’s the publishing schedule for “Book: A Futurist’s Manifesto”?
      4. The Problem with Deep Discount eBook Deals
      5. Publishers: What Are They Good For?
        1. What do publishers offer?
      6. Book Piracy: Less DRM, More Data
        1. What’s the current impact of piracy on the book publishing industry?
        2. Can content tracking tools, such as those from Attributor, curb piracy?
        3. What tactics are publishers using to thwart piracy?
        4. Is piracy really a threat to the book industry?
        5. Will publishers — and content producers in general — get past the “lost revenue” mindset attached to digital piracy?
    3. 2. Digital Publishing and the Legal Landscape
      1. Public Domain Here, Under Copyright There
      2. Legally Speaking, Think Before You Tweet
        1. How has libel law been affected by social networking platforms?
        2. In light of Courtney Love’s recent settlement, what are some guidelines people should keep in mind while tweeting or posting on blogs and other social platforms?
        3. Do libel laws for bloggers and tweeters differ from those that apply to professional journalists?
        4. Do you think we’ll get to a point where “Internet celebrity” (i.e., you’ve got 1 million Twitter followers) could serve as a threshold for actual malice?
      3. The Digital Rights Quagmire
        1. How have rights and licensing issues changed with the growing ubiquity of digital publishing? What new issues exist that didn’t with traditional publishing?
        2. How are digital rights any different from traditional print rights?
        3. How are digital rights affected by international trade relationships? Are they approached differently than traditional print rights?
        4. How do these issues affect the publishing industry as a whole?
    4. 3. Publishing Tech and Tools
      1. A Sensible Look at HTML5 and Publishing
        1. Why should publishers care about HTML5?
        2. So what is HTML5, exactly? The term is thrown around a lot, but it seems undefined.
        3. In your book, you instruct readers on using the <canvas> element. What is that and why is it helpful?
        4. How can publishers make use of HTML5’s geolocation abilities?
        5. The International Digital Publishing Forum (IDPF) has signed off on EPUB 3. What effect will EPUB 3 have on HTML5?
        6. What’s your take on Kindle Format 8?
        7. What’s the best way for publishers to approach your book? Is it more of an introduction, or do they need some basic knowledge first?
        8. What should publishers keep in mind as they explore HTML5 for their own needs?
      2. Metadata Isn’t a Chore, It’s a Necessity
        1. How can metadata help publishers future-proof their content?
        2. How does metadata fit into digital workflows?
        3. Doesn’t this require an entirely different skill set? Do publishers need a completely separate digital workflow?
        4. What is the marketing impact of metadata now, and how might that role expand in the future?
        5. Why is ongoing metadata maintenance important?
        6. How does metadata relate to search engine optimization (SEO)? How do you see this relationship evolving?
      3. Six Ways to Think About an “Infinite Canvas”
        1. Continuously changeable
        2. Deep zooms
        3. Alternate geometries
        4. Canvases that give readers room to contemplate and respond
        5. Delight
        6. Jumbo content
    5. 4. The Edge of Publishing
      1. The Future of the Book
        1. Easy-to-use authoring tools that enable content creation and distribution
        2. Readily available in all formats
        3. Continuous updates (more tech-oriented and some non-fiction)
        4. Rich media integration
        5. Socially and personally connects readers to publisher/author/community
        6. Engages the distracted and partial attention society
        7. Written and translated simultaneously
        8. Gamification features
        9. Access from the source
        10. Culture, staffing, and innovation
        11. Open source
        12. Priced fairly
      2. Publishing Needs a Social Strategy
      3. Open-Ended Publishing
        1. Everything can be public
        2. Go forward or back whenever you like
        3. Just start
        4. Expectations and platforms
        5. Your thoughts?
      4. Tim O’Reilly on What Lies Ahead in Publishing
        1. How will ebooks change publishing?
        2. Does the definition of “publisher” need to expand?
        3. Does a focus on infrastructure block adaptation?
        4. How can publishers adapt to digital? What mindsets should they adopt?
    6. About the Author

Product information

  • Title: Best of TOC 2012
  • Author(s): O'Reilly Radar Team
  • Release date: February 2012
  • Publisher(s): O'Reilly Media, Inc.
  • ISBN: 9781449328641