The Best of TOC New York 2012
The acceleration of change and innovation in the publishing industry today is dizzying, and the pace can be overwhelming. At O’Reilly’s TOC New York Conference in February 2012, practitioners and executives from the publishing and tech industries joined together to navigate the ongoing transformation. With this video compilation, you’ll get a seat in the front row of every session at this groundbreaking conference.
Watch stirring keynotes from luminaries such as LeVar Burton (RRKidz), Tim Carmody (Wired), and Judith Curr (Atria Books). Then take in practical and inspiring sessions in three tracks: Manage, Make, and Market. Download these videos or view them through our HD player, and learn about the innovations rocking every aspect of the art, craft, and business of publishing in the 21st century.
Here are just a few of the sessions you’ll receive in this video package:
- Hippo in Ballet Shoes, Or Greyhound on the Track? Applying Agile Methodologies to Traditional Publishing—Kristen McLean (Bookigee)
- You’ve Decided The Cloud Is Right For Your Organization. Now the Hard Part—Jonathan Reichental (City of Palo Alto, California)
- Minimum Viable (Publishing) Product—Todd Sattersten (BizBookLab)
- Case Study: Experimenting with Print-to-Digital Publishing Models—Ana Vela (National Geographic Learning)
- InDesign to EPUB: The Basics and Beyond—Anne-Marie Concepcion (Seneca Design & Training, Inc.)
- Using WordPress for Digital Workflows and More—Kirk Biglione (Oxford Media Works), Hugh McGuire (PressBooks / LibriVox / Iambik )
- Margin Walking: How Annotation Technology Reinvents and Renews the Book—Joe Wikert (O'Reilly Media, Inc.), Seth Kaufman (Copia Interactive)
- Keplers2020: Building the Community Bookstore of the 21st Century—Thad McIlroy (TheFutureofPublishing.com), Praveen Madan (Keplers2020, Booksmith)
- Creating A Strong Youth Media Brand—Frederik Wiedemann (ReD Associates), Kasper Tostesen (Danish Broadcasting Corporation)
- Consumer Attitudes toward E-Book Reading—Len Vlahos (Book Industry Study Group), Kelly Gallagher (RR Bowker)
Table of contents
Best of TOC 2012
1. The Adaptation of Publishing
A War Story, a Kindle Single, and Hope for Long-Form Journalism
- What is it like to write a Kindle Single?
- Why did you price âThe Shores of Tripoliâ at $1.99?
- Did the royalty factor in your decision?
- What has the response been thus far?
- How would you compare the response to your experience with traditional publishing?
- Why did you decide to experiment?
- How do you see Kindle Singles and their ilk benefiting and shaping the future of journalism?
- How do Kindle Singles compare to something like Spot.us?
- Do you see the Kindle Single as a viable funding model?
- This ongoing struggle with digital affects all aspects of the industry â how do you see it shaking out?
- How do you envision the future of long-form journalism?
- The Paperless Book
Weâre in the Midst of a Restructuring of the Publishing Universe (Donât Panic)
- Whatâs the story behind âBook: A Futuristâs Manifestoâ?
- This is a broad question, but what are the major ways digital is changing publishing?
- Which digital tools should publishers focus on?
- Why is metadata important to digital publishing?
- What will the publishing landscape look like in five years?
- Whatâs the publishing schedule for âBook: A Futuristâs Manifestoâ?
- The Problem with Deep Discount eBook Deals
- Publishers: What Are They Good For?
Book Piracy: Less DRM, More Data
- Whatâs the current impact of piracy on the book publishing industry?
- Can content tracking tools, such as those from Attributor, curb piracy?
- What tactics are publishers using to thwart piracy?
- Is piracy really a threat to the book industry?
- Will publishers â and content producers in general â get past the âlost revenueâ mindset attached to digital piracy?
- A War Story, a Kindle Single, and Hope for Long-Form Journalism
2. Digital Publishing and the Legal Landscape
- Public Domain Here, Under Copyright There
Legally Speaking, Think Before You Tweet
- How has libel law been affected by social networking platforms?
- In light of Courtney Loveâs recent settlement, what are some guidelines people should keep in mind while tweeting or posting on blogs and other social platforms?
- Do libel laws for bloggers and tweeters differ from those that apply to professional journalists?
- Do you think weâll get to a point where âInternet celebrityâ (i.e., youâve got 1 million Twitter followers) could serve as a threshold for actual malice?
The Digital Rights Quagmire
- How have rights and licensing issues changed with the growing ubiquity of digital publishing? What new issues exist that didnât with traditional publishing?
- How are digital rights any different from traditional print rights?
- How are digital rights affected by international trade relationships? Are they approached differently than traditional print rights?
- How do these issues affect the publishing industry as a whole?
3. Publishing Tech and Tools
A Sensible Look at HTML5 and Publishing
- Why should publishers care about HTML5?
- So what is HTML5, exactly? The term is thrown around a lot, but it seems undefined.
- In your book, you instruct readers on using the <canvas> element. What is that and why is it helpful?
- How can publishers make use of HTML5âs geolocation abilities?
- The International Digital Publishing Forum (IDPF) has signed off on EPUB 3. What effect will EPUB 3 have on HTML5?
- Whatâs your take on Kindle Format 8?
- Whatâs the best way for publishers to approach your book? Is it more of an introduction, or do they need some basic knowledge first?
- What should publishers keep in mind as they explore HTML5 for their own needs?
Metadata Isnât a Chore, Itâs a Necessity
- How can metadata help publishers future-proof their content?
- How does metadata fit into digital workflows?
- Doesnât this require an entirely different skill set? Do publishers need a completely separate digital workflow?
- What is the marketing impact of metadata now, and how might that role expand in the future?
- Why is ongoing metadata maintenance important?
- How does metadata relate to search engine optimization (SEO)? How do you see this relationship evolving?
- Six Ways to Think About an âInfinite Canvasâ
- A Sensible Look at HTML5 and Publishing
4. The Edge of Publishing
The Future of the Book
- Easy-to-use authoring tools that enable content creation and distribution
- Readily available in all formats
- Continuous updates (more tech-oriented and some non-fiction)
- Rich media integration
- Socially and personally connects readers to publisher/author/community
- Engages the distracted and partial attention society
- Written and translated simultaneously
- Gamification features
- Access from the source
- Culture, staffing, and innovation
- Open source
- Priced fairly
- Publishing Needs a Social Strategy
- Open-Ended Publishing
- Tim OâReilly on What Lies Ahead in Publishing
- The Future of the Book
- About the Author
- Title: Best of TOC 2012
- Release date: February 2012
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781449328641
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