2012 was quite a year for change in the publishing industry.Throughout the year we used the TOC community site (toc.oreilly.com)to provide insightful analysis of the latest industry developments.And since ours is a community site, the articles we publish aren'tjust from the TOC team; we also feature perspectives from many of thetop innovators and publishing experts.
It wasn't easy, but we hand-picked the most noteworthy articles from2012 for inclusion in this Best of TOC collection. We think you'llagree that the more than 60 pieces featured here represent some of themost thought-provoking dialog from the past year. We've arranged thearticles by category, so whether you're most interested in marketing,revenue models, production or innovation in general you'll findsomething to get your creative juices flowing.
Table of contents
- 1. Introduction
- How Agile Methodologies Can Help Publishers
- Taking a Page Out of ESPN’s Playbook
Perceptive Media: Undoing the Limitations of Traditional Media
- How does Perceptive Media work, and are there privacy concerns?
- What driving factors are pointing to the success of this kind of storytelling platform?
- In the early days, Perceptive Media is being applied to broadcast technology. What potential applications for Perceptive Media do you envision in the publishing industry?
- Kindle Fire vs iPad: “Good Enough” Will Not Disrupt
- Don’t Build Social — Thoughts on Reinventing the Wheel
- Startups and Publishers: It Ain’t Easy
- It’s Time for a Publishing Incubator
- The Slow Pace of eBook Innovation
- Putting a Value on Classic Content
- Reading Experience and Mobile Design
- Serial Fiction: Everything Old Is New Again
3. Revenue Models
- Getting the Content Out There Isn’t Enough Anymore
- Amazon, eBooks, and Advertising
- New Life for Used eBooks
- In-Book Purchases
- Why a Used eBook Ecosystem Makes Sense
4. Rich Content
In the Case of Interactivity, We’re Still at the Phase of Irrational Enthusiasm
- Where do you draw the line between meaningful and gimmicky interactivity?
- Are there times when interactivity is detrimental and should be avoided?
- How have mobile platforms changed the publishing landscape?
- What kinds of tools do authors need to create interactive content, and what new skills might they need to develop?
- What are some guidelines authors should follow when considering interactive features for content?
- How should one decide between building an ebook and building an app? Is there a tipping point?
- Are eBooks Good Enough Already?
- In the Case of Interactivity, We’re Still at the Phase of Irrational Enthusiasm
Transforming Data into Narrative Content
- What does Narrative Science do and how are you applying the technology to journalism?
- How does data affect the structure of a story?
- What kinds of stories lend themselves well to this type of system and why?
- What kinds of stories just won’t work — what are the boundaries or limitations?
- In what ways can publishers benefit from Narrative Science?
- In what other industries are you finding applications for Narrative Science?
- Book Marketing Is Broken. Big Data Can Fix It
- Will Retailers Start Playing Big Brother with Our Content?
- Transforming Data into Narrative Content
6. DRM & Lock-in
- It’s Time for a Unified eBook Format and the End of DRM
- “Lightweight” DRM Isn’t the Answer
- Kindle Remorse: Will Consumers Ever Regret eBook Platform Lock-in?
- Neutralizing Amazon
- Kindle Serials Is the Next Brick in Amazon’s Walled Garden
- Publishing’s “Open” Future
- Free and the Medium vs. the Message
- Creating Reader Community with Open APIs
- Buy Once, Sync Anywhere
The Core of the Author Platform Is Unchanged — It’s the Tools that Are Rapidly Changing
- What is an “author platform” and how is it different today from, say, 10 years ago?
- What are some of the key ways authors can connect with readers?
- In marketing your book Cooking for Geeks, what were some of the most successful tactics you used?
- What advice would you offer to new authors just starting out?
- The Sorry State of eBook Samples, and Four Ways to Improve Them
- How Libraries Can Help Publishers with Discovery and Distribution
- How to De-Risk Book Publishing
- Selling Ourselves Short on Search and Discovery
- The 7 Key Features of an Online Community
- The Core of the Author Platform Is Unchanged — It’s the Tools that Are Rapidly Changing
- 9. Direct Sales Channel
Fair Use: A Narrow, Subjective, Complicated Safe Haven for Free Speech
- How is “fair use” defined and what is its legal purpose?
- Does the breadth of the fair use guidelines cause confusion?
- What are some best practices people should follow to stay within the guidelines?
- What are the most common fair use abuses?
- What kinds of content aren’t protected by copyright or subject to fair use?
- How would someone know if something is in the public domain or not?
- What’s your take on Creative Commons licensing?
- eBook Lending vs Ownership
- A Screenshot, a Link, and a Heap of Praise Are Met with a Takedown Notice
- Fair Use: A Narrow, Subjective, Complicated Safe Haven for Free Speech
- Portable Documents for the Open Web (Part 1)
- Portable Documents for the Open Web (Part 2)
- Portable Documents for the Open Web (Part 3)
- Graceful eBook Degradation
- IOS 6, Android, HTML5: Which Publishing Platform Prevails?
- Responsive eBook Content
- HTML5, EPUB 3, and eBooks vs Web Apps
- eBooks as Native Apps vs Web Apps
- Books as Apps Deserve Serious Consideration
- 12. Pricing
- The New New Typography
- BookJS Turns Your Browser into a Print Typesetting Engine
- Ebook Problem Areas that Need Standardisation
- InDesign vs CSS
- Math Typesetting
- WYSIWYG vs WYSI
- A Kindle Developer’s 2013 Wishlist
- Title: Best of TOC, 3rd Edition
- Release date: February 2013
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781449364328
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