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Best Practices for Persuasive Presentations (Collection) by Jerry Weissman, James O’Rourke, Mark Magnacca

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CHAPTER 10GETTING FROM WHERE YOU ARE TO WHERE YOU WANT TO BE

"A NEW IDEA IS FIRST CONDEMNED AS RIDICULOUS AND THEN DISMISSED AS TRIVIAL UNTIL FINALLY IT BECOMES WHAT EVERYONE KNOWS."—WILLIAM JAMES

On September 12, 1962, President John F. Kennedy declared the following:

“We choose to go to the moon in this decade...not because it is easy but because it is hard. Because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept; one we are unwilling to postpone and one we intend to win.”

With these words, President Kennedy announced his desire to land a man on the moon and bring him safely back to earth before the end of the decade.

When he delivered this speech ...

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