What is your Point B?
Who is your audience, and what is their WIIFY?
What are your Roman Columns?
Why have you put the Roman Columns in a particular order? In other words, which Flow Structure have you chosen?
“This is important to you because . . . ” (The presenter fills in the blank.)
“What does this mean to you?” (The presenter explains.)
“Why am I telling you this?” (The presenter explains.)
“Who cares?” (“You should care, because . . . ”)
“So what?” (“Here’s what . . . ”)
“And . . . ?” (“Here’s the WIIFY . . . ”)
Question. A question directed at the members of the audience.