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Best Practices for Persuasive Presentations (Collection) by Jerry Weissman, James O’Rourke, Mark Magnacca

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The 35,000-Foot Overview

In the past two chapters, we focused on designing slides that convey information clearly and effectively. You’ve drilled deep into many details about everything from font styles to graph labels. Now it’s time to take a step back and return to one of the earlier concepts in this book: specifically, to flow.

Every communications medium has its own techniques for helping its audience remain oriented and follow the flow. Think about text, where the reader is the audience to the writer. In a book, a magazine, a newspaper, or a printed report, the designers and editors provide the reader with many tools to help track the writer’s flow: the table of contents, the index, and the running heads along the top or bottom ...

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