v
© 2010 Taylor & Francis Group, LLC
CONTENTS
Editors ix
Contributors xi
1 Introduction 1
2 It’s a Social World 5
Susan Bregman
What Is Social Media? 5
Who Uses Social Media? 6
How Does Government Use Social Media? 7
How Transportation Organizations Use Social Media 7
Dening the Social Web 10
Other Social Media Platforms 28
Summary 28
References 29
3 Fish Heads and Haiku: Voices from the Field 31
Susan Bregman
One Tweet Away: On Site with the Washington State Department of
Transportation 32
Keeping It Conversational: On Site with L.A. Metro 43
More Is More: On Site with the Akron-Canton Airport 50
Capital Conversations: On Site with the District Department of Transportation 58
From Zero to Ninety: On Site with the Central Ohio Transit Aut ...