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Best Practices for Transportation Agency Use of Social Media
book

Best Practices for Transportation Agency Use of Social Media

by Susan Bregman, Kari Edison Watkins
October 2013
Intermediate to advanced content levelIntermediate to advanced
331 pages
9h 13m
English
CRC Press
Content preview from Best Practices for Transportation Agency Use of Social Media
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© 2010 Taylor & Francis Group, LLC
CONTENTS
Editors ix
Contributors xi
1 Introduction 1
2 It’s a Social World 5
Susan Bregman
What Is Social Media? 5
Who Uses Social Media? 6
How Does Government Use Social Media? 7
How Transportation Organizations Use Social Media 7
Dening the Social Web 10
Other Social Media Platforms 28
Summary 28
References 29
3 Fish Heads and Haiku: Voices from the Field 31
Susan Bregman
One Tweet Away: On Site with the Washington State Department of
Transportation 32
Keeping It Conversational: On Site with L.A. Metro 43
More Is More: On Site with the Akron-Canton Airport 50
Capital Conversations: On Site with the District Department of Transportation 58
From Zero to Ninety: On Site with the Central Ohio Transit Aut ...
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Publisher Resources

ISBN: 9781466568617