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© 2010 Taylor & Francis Group, LLC
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Introduction
Social media constitutes a group of online applications that encour-
ages users to create content and interact with one another. Examples
include blogs, social and professional networking sites like Facebook and
LinkedIn, micro-blogging sites such as Twitter, media-sharing sites like
YouTube and Flickr, social aggregation applications like Pinterest, and
location-based sites like Foursquare.
Sometimes called social networking or Web 2.0, social media provides
government transportation agencies with unparalleled opportunities to
connect with their customers. These connections may take many forms,
but they all can help agencies engage with their stakeholders and person-
alize what can otherwise seem ...