1
© 2010 Taylor & Francis Group, LLC
2
It’s a Social World
Susan Bregman
Social media has revolutionized communications over the past decade. Only
a few years ago, “friend” was not a verb and “tweeting” was for the birds. But
now social networking has entered the mainstream and sometimes it seems
like everyone—individuals, corporations, nonprots, advocacy groups, and
government agencies—has joined the conversation in the social space.
This chapter provides an overview of social media, describes some of
the major social media platforms in use today, and explains how transpor-
tation agencies use these emerging communications tools.
WHAT IS SOCIAL MEDIA?
Social media, also called social networking, refers to a group of web-
based applications that enco ...