BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA
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citizens, customers, and constituents. The next section describes the range of
social media platforms in more detail and provides examples of how trans-
portation agencies and organizations use these new communication tools.
DEFINING THE SOCIAL WEB
Social media experts have developed many organizational schemes to
structure the social web.
The preferred taxonomy for this book includes the following
categories:
• Social and professional networking sites that post information
and encourage members to connect with one another
• Blogging sites where individuals or organizations post news,
commentaries, photographs, and media clips
• Micro-blogging sites ...