BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA
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© 2010 Taylor & Francis Group, LLC
The other challenge was getting the rest of the agency to
understand and see the importance of social media and incor-
porate it into their own communication plans. It’s different from
what we’re used to saying in government communications.
We’re used to saying, “Be safe. Get ready for winter.” What
we’re trying to do now is nd that statement that will trigger an
emotional response. What is that trigger that would cause a per-
son to want to share a piece of content? What are those words/
feelings that would make that content go further? So getting the
internal audience to come around has taken a lot of work.
Who generates content now at WSDOT?
We h ...