FISH HEADS AND HAIKU: VOICES FROM THE FIELD
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© 2010 Taylor & Francis Group, LLC
now that we’ve established a rapport it’s almost a friendship
now. We’ve developed a relationship with him and can have a
real conversation about situations surrounding decisions that
we made. That’s a much easier conversation to have than hav-
ing that guy post negative comments all the time. So you can
reach some people. A few just don’t like government and never
will.
How do you measure success?
Our goal two years ago was to get a tweet retweeted more
than 50 times. We were trying to tell people to get ready for a
winter storm and I put a tweet out saying, “We’re preparing for
the worst storm in 30 years and we’re hoping you are too.” And
I believe that got 60 ret ...