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Best Practices for Transportation Agency Use of Social Media
book

Best Practices for Transportation Agency Use of Social Media

by Susan Bregman, Kari Edison Watkins
October 2013
Intermediate to advanced content levelIntermediate to advanced
331 pages
9h 13m
English
CRC Press
Content preview from Best Practices for Transportation Agency Use of Social Media
FISH HEADS AND HAIKU: VOICES FROM THE FIELD
11
© 2010 Taylor & Francis Group, LLC
now that we’ve established a rapport it’s almost a friendship
now. We’ve developed a relationship with him and can have a
real conversation about situations surrounding decisions that
we made. That’s a much easier conversation to have than hav-
ing that guy post negative comments all the time. So you can
reach some people. A few just don’t like government and never
will.
How do you measure success?
Our goal two years ago was to get a tweet retweeted more
than 50 times. We were trying to tell people to get ready for a
winter storm and I put a tweet out saying, “We’re preparing for
the worst storm in 30 years and we’re hoping you are too.” And
I believe that got 60 ret ...
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Publisher Resources

ISBN: 9781466568617