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Best Practices for Transportation Agency Use of Social Media
book

Best Practices for Transportation Agency Use of Social Media

by Susan Bregman, Kari Edison Watkins
October 2013
Intermediate to advanced content levelIntermediate to advanced
331 pages
9h 13m
English
CRC Press
Content preview from Best Practices for Transportation Agency Use of Social Media
FISH HEADS AND HAIKU: VOICES FROM THE FIELD
21
© 2010 Taylor & Francis Group, LLC
to our exibility and our ability to react quickly and to not ask
permission from the mayor before we tweet, for example.
But you have a board of directors, don’t you?
KVA: We do. And they give us great guidance but they don’t
try to run the airport. We’re lucky that we’re empowered rather
than restrained by our board. They may not think in terms of
engagement and delighting customers. It might be a completely
foreign language to them.
Ryan Hollingsworth (RH): But it can be done.
How did you get started?
KVA: We got started when Ryan and another colleague came
to me and said, hey, what about Facebook? This was in 2007 so
it was really really early. We were already b ...
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Publisher Resources

ISBN: 9781466568617