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Best Practices for Transportation Agency Use of Social Media
book

Best Practices for Transportation Agency Use of Social Media

by Susan Bregman, Kari Edison Watkins
October 2013
Intermediate to advanced content levelIntermediate to advanced
331 pages
9h 13m
English
CRC Press
Content preview from Best Practices for Transportation Agency Use of Social Media
BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA
26
© 2010 Taylor & Francis Group, LLC
cultures. We like to have fun. I don’t know if we would have
done a pie-eating contest if it were a different airline.
But this was a really strong match with this airline and this
airport. So it goes back to creating a different experience, to
doing something that’s fun, quirky, engaging. Things like that
just work for us. I’m not certain that a larger airport could do a
pie-eating contest and pull it off.
Even without social media each airport seems to have a personality. And you’re
not using social media to create a personality but to take ad
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Publisher Resources

ISBN: 9781466568617