
BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA
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cultures. We like to have fun. I don’t know if we would have
done a pie-eating contest if it were a different airline.
But this was a really strong match with this airline and this
airport. So it goes back to creating a different experience, to
doing something that’s fun, quirky, engaging. Things like that
just work for us. I’m not certain that a larger airport could do a
pie-eating contest and pull it off.
Even without social media each airport seems to have a personality. And you’re
not using social media to create a personality but to take ad