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Best Practices for Transportation Agency Use of Social Media
book

Best Practices for Transportation Agency Use of Social Media

by Susan Bregman, Kari Edison Watkins
October 2013
Intermediate to advanced content levelIntermediate to advanced
331 pages
9h 13m
English
CRC Press
Content preview from Best Practices for Transportation Agency Use of Social Media
BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA
36
© 2010 Taylor & Francis Group, LLC
have made, because as soon as the union announced the strike
we started to see activity spike on social media.
For the rst time, we had the opportunity to engage directly
with our audience in a way that we couldn’t do with traditional
media. We were able to educate and inform; clarify false infor-
mation; provide critical customer service and participate in the
conversation. We had a duty to help our customers prepare for
no service, but in doing so, we also had a duty to let our taxpay-
ers know what we had done to negotiate in good faith in order
to prevent the strike. Our goal was to use the 10 days before the
strike as a nal push to prevent the ...
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Publisher Resources

ISBN: 9781466568617