FISH HEADS AND HAIKU: VOICES FROM THE FIELD
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© 2010 Taylor & Francis Group, LLC
that—it takes a long time. It’s a cultural shift. I’ve honestly just
taken the position of being patient on it.
When we came to the strike, we really had no choice. We had
to leverage Facebook and Twitter or let someone else who didn’t
know the details ll the space with chatter. We had to go from
zero to 90 on the spot. And so yes, it’s not the typical approach
that people take. It’s certainly not the ideal approach. You know,
you get your ducks in a row and you make sure your promotion
is across all platforms. We didn’t have any of that. We also didn’t
have the luxury of time to get our plan in place. But now that
we have created customer expectation to be av