Skip to Main Content
Best Practices for Transportation Agency Use of Social Media
book

Best Practices for Transportation Agency Use of Social Media

by Susan Bregman, Kari Edison Watkins
October 2013
Intermediate to advanced content levelIntermediate to advanced
331 pages
9h 13m
English
CRC Press
Content preview from Best Practices for Transportation Agency Use of Social Media
FISH HEADS AND HAIKU: VOICES FROM THE FIELD
41
© 2010 Taylor & Francis Group, LLC
that—it takes a long time. It’s a cultural shift. I’ve honestly just
taken the position of being patient on it.
When we came to the strike, we really had no choice. We had
to leverage Facebook and Twitter or let someone else who didn’t
know the details ll the space with chatter. We had to go from
zero to 90 on the spot. And so yes, it’s not the typical approach
that people take. It’s certainly not the ideal approach. You know,
you get your ducks in a row and you make sure your promotion
is across all platforms. We didn’t have any of that. We also didn’t
have the luxury of time to get our plan in place. But now that
we have created customer expectation to be av
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Award-Winning Customer Service: 101 Ways to Guarantee Great Performance

Award-Winning Customer Service: 101 Ways to Guarantee Great Performance

Renee Evenson

Publisher Resources

ISBN: 9781466568617