BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA
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© 2010 Taylor & Francis Group, LLC
with these tools without trying to recreate something or putting
something in a walled garden? We’ve got a handful of people
who are working hard to generate the content for these outlets
and then the 4,500 employees that we have in the agency can’t
benet from it unless they seek it out on their own time.
Do you reply to comments from citizens on your social media accounts?
TT: Absolutely. We go looking for comments. We reply to
comments that are sent to us, and I have search parameters
set up so we can nd comments. Maybe someone didn’t have
a good experience at a Motor Vehicle Division ofce; we want
to nd out what that was, what we can do be ...