FISH HEADS AND HAIKU: VOICES FROM THE FIELD
51
© 2010 Taylor & Francis Group, LLC
Some agencies adopt a snarky tone for their social media posts. ADOT’s are con-
versational but they don’t have an edge.
TT: We’ve really tried to stay away from that. We’re much
more customer-service oriented in our tone. We don’t want to
alienate anybody or to have anything read out of context. We’re
light-hearted but we try to be very careful with our tone. We
have over 17,000 followers now on Twitter so we try to be very
careful with how we’re approaching those folks.
What sets ADOT apart?
NS: First, why do we use social media? And we do it for a lot
of reasons. We do it to educate people, to grow our audience. But I
think expanding our audience is a huge elem