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Best Practices for Transportation Agency Use of Social Media
book

Best Practices for Transportation Agency Use of Social Media

by Susan Bregman, Kari Edison Watkins
October 2013
Intermediate to advanced content levelIntermediate to advanced
331 pages
9h 13m
English
CRC Press
Content preview from Best Practices for Transportation Agency Use of Social Media
BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA
60
© 2010 Taylor & Francis Group, LLC
their services, and inviting customers to engage with and experience their
systems. Here are some examples.
Iconic Social Media Marketing
The Los Angeles County Metropolitan Transportation Authority (Metro)
has successfully used the four Es of social media in a number of creative
ways. Efforts include an award-winning campaign that took tongue-in-
cheek jabs at the city’s overcrowded freeways via YouTube videos. The
short productions featured trips taken by a pretty employee posing as Los
Angeles Metro’s Miss Trafc. Here we can see the rst E, enticement, in
operation. With a wink at beauty pageants, Miss Trafc traveled in tiara
and sash and escorted ...
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Publisher Resources

ISBN: 9781466568617