BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA
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their services, and inviting customers to engage with and experience their
systems. Here are some examples.
Iconic Social Media Marketing
The Los Angeles County Metropolitan Transportation Authority (Metro)
has successfully used the four Es of social media in a number of creative
ways. Efforts include an award-winning campaign that took tongue-in-
cheek jabs at the city’s overcrowded freeways via YouTube videos. The
short productions featured trips taken by a pretty employee posing as Los
Angeles Metro’s Miss Trafc. Here we can see the rst E, enticement, in
operation. With a wink at beauty pageants, Miss Trafc traveled in tiara
and sash and escorted ...