USING SOCIAL MEDIA TO CONNECT WITH CUSTOMERS AND COMMUNITY
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© 2010 Taylor & Francis Group, LLC
over 70% of local ballot tax measures to save service or expand systems
succeeded in rural, suburban, and urban communities. Ridership grew
more than 3% nationwide in the rst 6 months of 2012 (APTA 2012). In
September 2012, a national poll indicated 64% of Americans believe their
community would benet from expanded and improved public transit
systems and 68% support more local investments to pay for it (Perk 2012).
On the bike and pedestrian side, despite momentous gains, many U.S.
cities remain uncomfortable, hostile, or outright dangerous for those trav-
eling on foot or by two wheels. Better cycling and walking infrastructure is
on the rise, but ...