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Best Practices for Transportation Agency Use of Social Media
book

Best Practices for Transportation Agency Use of Social Media

by Susan Bregman, Kari Edison Watkins
October 2013
Intermediate to advanced content levelIntermediate to advanced
331 pages
9h 13m
English
CRC Press
Content preview from Best Practices for Transportation Agency Use of Social Media
BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA
80
© 2010 Taylor & Francis Group, LLC
Make social media interactions personal; connect with followers,
use photographs of staff and volunteers, and do not forget that
people are online to nd community and human interaction.
Know the audience. Followers are most likely young and urban
minded, and they are not going to understand policy wonkiness
or jargon.
Have fun. Use surveys, memes, images, videos, everything at the
organization’s disposal to engage and energize the base while
creating the impression that this campaign is the greatest thing
to be involved in.
Social Media Helps Save King County Metro
Serving the Seattle metropolitan area, the King County Metro system
(Metro ...
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Publisher Resources

ISBN: 9781466568617