BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA
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© 2010 Taylor & Francis Group, LLC
• Make social media interactions personal; connect with followers,
use photographs of staff and volunteers, and do not forget that
people are online to nd community and human interaction.
• Know the audience. Followers are most likely young and urban
minded, and they are not going to understand policy wonkiness
or jargon.
• Have fun. Use surveys, memes, images, videos, everything at the
organization’s disposal to engage and energize the base while
creating the impression that this campaign is the greatest thing
to be involved in.
Social Media Helps Save King County Metro
Serving the Seattle metropolitan area, the King County Metro system
(Metro ...