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Best Practices for Transportation Agency Use of Social Media
book

Best Practices for Transportation Agency Use of Social Media

by Susan Bregman, Kari Edison Watkins
October 2013
Intermediate to advanced content levelIntermediate to advanced
331 pages
9h 13m
English
CRC Press
Content preview from Best Practices for Transportation Agency Use of Social Media
USING SOCIAL MEDIA TO CONNECT WITH CUSTOMERS AND COMMUNITY
85
© 2010 Taylor & Francis Group, LLC
experiment with using social media to expand their reach when seeking
community feedback for projects, programs, and plans.
This section describes major communication campaigns in Los
Angeles and Austin, where ofcials combined traditional and new
media strategies to engage the public in discussions about transportation
plans and projects. In California, the Los Angeles County Metropolitan
Transportation Authority (Metro) incorporated social media elements
into the planning and public outreach process for a subway expansion
project. In Austin, Texas, city and regional ofcials piloted, tracked, and
evaluated the use of social networking to build relationsh ...
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Publisher Resources

ISBN: 9781466568617