USING SOCIAL MEDIA TO CONNECT WITH CUSTOMERS AND COMMUNITY
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© 2010 Taylor & Francis Group, LLC
experiment with using social media to expand their reach when seeking
community feedback for projects, programs, and plans.
This section describes major communication campaigns in Los
Angeles and Austin, where ofcials combined traditional and new
media strategies to engage the public in discussions about transportation
plans and projects. In California, the Los Angeles County Metropolitan
Transportation Authority (Metro) incorporated social media elements
into the planning and public outreach process for a subway expansion
project. In Austin, Texas, city and regional ofcials piloted, tracked, and
evaluated the use of social networking to build relationsh ...