
BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA
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© 2010 Taylor & Francis Group, LLC
Just to put this in perspective, this was the social media landscape
in 2007. YouTube was present but not as pervasive as it is today; likewise,
Facebook was hardly the behemoth it is now; Twitter barely existed; most
print and broadcast news outlets were still guring out what their online
presence would be; and few if any fully online news sites like Hufngton
Post or Patch existed then. This situation presented both opportunities and
challenges to subway planners.
Blogs and Online News Outlets
For their rst foray into this new world, subway pla ...