
BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA
100
© 2010 Taylor & Francis Group, LLC
but were important for helping to establish project identity and also for
targeting ethnic communities.
On the other hand, some of the newer strategies seem to appeal to
those who may not want to or are unable to attend meetings. Social media
allows participation in planning efforts by those who work in the study
area and live elsewhere and are unavailable to attend weeknight meet-
ings. New media methods certainly seem to have succeeded in draw-
ing in younger participants. According to the Facebook Insights metrics,
nearly 36% of those who “like