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Best Practices for Transportation Agency Use of Social Media
book

Best Practices for Transportation Agency Use of Social Media

by Susan Bregman, Kari Edison Watkins
October 2013
Intermediate to advanced content levelIntermediate to advanced
331 pages
9h 13m
English
CRC Press
Content preview from Best Practices for Transportation Agency Use of Social Media
USING SOCIAL MEDIA TO CONNECT WITH CUSTOMERS AND COMMUNITY
105
© 2010 Taylor & Francis Group, LLC
are interested in transportation issues or reach out directly via Facebook
(Evans-Cowley and Hollander 2010). The ASMP process had a short
time frame with the goal of the SNAPPatx experiment to occur over the
course of a few months. This made it difcult to build a robust follower
base, although more than 200 people liked SNAPPatx.
*
SNAPPatx princi-
pally used Facebook to share information. The average of 2.3 comments
per Facebook post indicates engagement and that SNAPPatx was able
to encourage participation. The comments captured on Facebook were ...
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Publisher Resources

ISBN: 9781466568617