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Best Practices for Transportation Agency Use of Social Media
book

Best Practices for Transportation Agency Use of Social Media

by Susan Bregman, Kari Edison Watkins
October 2013
Intermediate to advanced content levelIntermediate to advanced
331 pages
9h 13m
English
CRC Press
Content preview from Best Practices for Transportation Agency Use of Social Media
BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA
110
© 2010 Taylor & Francis Group, LLC
communicating incident details. Take the example of a rail delay caused
by a mechanical failure. Before the advent of social media, a transit opera-
tor might have shared details with print and electronic media through a
press release, posted information about the delay on its website, sent out
alerts via e-mail or text messaging, provided updates on electronic station
signage, and made announcements on the train or at the station.
According to research conducted by Passenger Focus (2011), a British
watchdog group that represents the interests of bus and rail passengers,
riders want three key pieces of information when facing an unplanned
service ...
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Publisher Resources

ISBN: 9781466568617