BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA
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link for the downloads. The links were also sent via e-blasts to more than
6,500 regional stakeholders and 1,300 e-mail addresses of I-405 follow-
ers. By July 20, 200 websites posted the countdown clock and the clock
attracted more than three million views.
Although the frequency of posts may appear excessive, looking back,
the repetition was required. Some people simply wait until the last min-
ute to focus on a project’s details and, despite extensive local and national
press coverage, the new media ofcer continued to receive basic questions
as late as the Friday of the closure:
• Will the closure really happen this weekend?
• Will Sepulveda Boulevard ...