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Best Practices for Transportation Agency Use of Social Media
book

Best Practices for Transportation Agency Use of Social Media

by Susan Bregman, Kari Edison Watkins
October 2013
Intermediate to advanced content levelIntermediate to advanced
331 pages
9h 13m
English
CRC Press
Content preview from Best Practices for Transportation Agency Use of Social Media
BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA
120
© 2010 Taylor & Francis Group, LLC
link for the downloads. The links were also sent via e-blasts to more than
6,500 regional stakeholders and 1,300 e-mail addresses of I-405 follow-
ers. By July 20, 200 websites posted the countdown clock and the clock
attracted more than three million views.
Although the frequency of posts may appear excessive, looking back,
the repetition was required. Some people simply wait until the last min-
ute to focus on a project’s details and, despite extensive local and national
press coverage, the new media ofcer continued to receive basic questions
as late as the Friday of the closure:
Will the closure really happen this weekend?
Will Sepulveda Boulevard ...
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Publisher Resources

ISBN: 9781466568617