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Best Practices for Transportation Agency Use of Social Media
book

Best Practices for Transportation Agency Use of Social Media

by Susan Bregman, Kari Edison Watkins
October 2013
Intermediate to advanced content levelIntermediate to advanced
331 pages
9h 13m
English
CRC Press
Content preview from Best Practices for Transportation Agency Use of Social Media
133
© 2010 Taylor & Francis Group, LLC
5
Learning from Customers
and Community
Besides facilitating better connections between transportation orga-
nizations and their constituents, social media can help agencies work
with users to make a system better, evaluate system use, and analyze
customer opinions and perspectives. Social media analysis tools are
pushing transportation agencies into a new age in which frequent and
occasional customers can have a greater say and more positive impact on
the transportation system.
In this chapter, researchers from four universities share details about
their work on the forefront of transportation-related social media research.
The rst section was written by Aaron Steinfeld, John Zimmerman, and
Anthony Toma
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Publisher Resources

ISBN: 9781466568617