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Best Practices for Transportation Agency Use of Social Media
book

Best Practices for Transportation Agency Use of Social Media

by Susan Bregman, Kari Edison Watkins
October 2013
Intermediate to advanced content levelIntermediate to advanced
331 pages
9h 13m
English
CRC Press
Content preview from Best Practices for Transportation Agency Use of Social Media
BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA
148
© 2010 Taylor & Francis Group, LLC
statistically random sample to provide detailed insights about specic
population groups of interest.
The use of social media to develop a sample, however, should be pur-
sued with caution. According to DeVall (n.d.), the quality of such online
panels drawn solely from social media may result in a biased sample. This
issue may be resolved in part by using a vetting process to screen out pro-
fessional survey participants or those with alternative agendas.
In some instances, however, the vetting process may be facilitated by
the use of social media. For example, blogs and wikis often have member-
ship requirements, and online social networking sites ...
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Publisher Resources

ISBN: 9781466568617