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Best Practices for Transportation Agency Use of Social Media
book

Best Practices for Transportation Agency Use of Social Media

by Susan Bregman, Kari Edison Watkins
October 2013
Intermediate to advanced content levelIntermediate to advanced
331 pages
9h 13m
English
CRC Press
Content preview from Best Practices for Transportation Agency Use of Social Media
LEARNING FROM CUSTOMERS AND COMMUNITY
153
© 2010 Taylor & Francis Group, LLC
can last from a few months to a year. For example, when the Minnesota
Department of Transportation established an online community to pro-
vide ongoing customer feedback and interaction, it used social media to
help recruit a panel of 600 residents (Wallace 2012). Similarly, Houston
Metro used social media to announce that it was taking applications for
a citizen’s advisory committee (Sit 2012). A post on the Metro blog asked
riders and non-riders alike to consider applying.
When assembling panels, researchers implement controls to ensure
that the groups are representative of the target population. Once the pan-
els are established, agencies frequently poll the respond ...
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Publisher Resources

ISBN: 9781466568617