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Best Practices for Transportation Agency Use of Social Media
book

Best Practices for Transportation Agency Use of Social Media

by Susan Bregman, Kari Edison Watkins
October 2013
Intermediate to advanced content levelIntermediate to advanced
331 pages
9h 13m
English
CRC Press
Content preview from Best Practices for Transportation Agency Use of Social Media
179
© 2010 Taylor & Francis Group, LLC
6
Agency Considerations
and Policies
Getting started with social media is the easy part. In fact, many govern-
ment agencies jumped (or were pushed) into the social pool before they
could sort out what to do and how to do it. Transportation agencies can
set up one or more accounts and start posting, tweeting, pinning, or oth-
erwise sharing information and conversing with citizens quickly. The
real challenges for agencies start after the initial post. Commonly stated
concerns include stafng requirements, ensuring digital access for all
citizens, record-keeping protocols, and responding to online criticism.
Many agencies also want guidance on how to evaluate their social media
activities so they can commu
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Publisher Resources

ISBN: 9781466568617