AGENCY CONSIDERATIONS AND POLICIES
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the seeds that ourish into meaningful conversations and relationships”
(Solis 2010).
For agencies, engagement comes from building relationships with
members of their social media circles, often one citizen at a time. It is
no longer enough for agencies to use the social space to distribute press
releases and post an occasional instructional video on YouTube. Customers
and stakeholders expect more, as this advice for public educators suggests
(Reform Support Network 2012):
Audiences on social media expect that if an agency is using Facebook or
Twitter, it is ready to engage with members of the public, not just speak
to them. Although posting materials, statements, press relea ...