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Best Practices for Transportation Agency Use of Social Media
book

Best Practices for Transportation Agency Use of Social Media

by Susan Bregman, Kari Edison Watkins
October 2013
Intermediate to advanced content levelIntermediate to advanced
331 pages
9h 13m
English
CRC Press
Content preview from Best Practices for Transportation Agency Use of Social Media
BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA
204
© 2010 Taylor & Francis Group, LLC
Both organizations received similar shares of negative comments
on their respective Facebook pages, but the tone and content differed.
LIRR riders focused on service issues like overcrowding as service slowly
returned, while NJT riders were frustrated about the lack of accurate
schedule information for modied bus and train services. Both agen-
cies suffered signicant damage from Hurricane Sandy, but each agency
made different decisions about its response to the storm in the social
space. Neither NJT nor LIRR offered perfect service in the aftermath of
the storm, but LIRR connected with its customers and equipped them
with the information they ...
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Publisher Resources

ISBN: 9781466568617