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Best Practices for Transportation Agency Use of Social Media
book

Best Practices for Transportation Agency Use of Social Media

by Susan Bregman, Kari Edison Watkins
October 2013
Intermediate to advanced content levelIntermediate to advanced
331 pages
9h 13m
English
CRC Press
Content preview from Best Practices for Transportation Agency Use of Social Media
AGENCY CONSIDERATIONS AND POLICIES
209
© 2010 Taylor & Francis Group, LLC
Discover
The discovery phase of the process is simple and straightforward. After
someone nds a post about the organization, the organization must deter-
mine whether it is positive and balanced.
Evaluate
If the post is positive, an agency may choose to concur with the post, let
it stand, or share the information. For negative posts, the organization
should rst determine the nature of the criticism. Does it come from a
troll (website or individual dedicated to bashing others)? Is it a rant or
a joke? In both cases the USAF recommends keeping an eye on the site
while ignoring the specic post. Is the post misguided or factually incor-
rect? If so, an agency may want to correct ...
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Publisher Resources

ISBN: 9781466568617