BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA
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viewed compared to 66% of a non-captioned video. The addition of cap-
tions benets people with disabilities and can also improve accessibility
for viewers who use a different rst language. This research suggests that
captions have an overall positive effect on videos and benet people with
disabilities and those with limited English prociency.
Another tool that can be used for speeches, alerts, or videos is to
include a sign language interpreter in a frame. During Hurricane Sandy,
New York City Mayor Michael Bloomberg’s news conference was recorded
and uploaded online for residents to see and take precautions ahead of
the storm. In the video