
AGENCY CONSIDERATIONS AND POLICIES
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between this kind of activity and the engagement or inuence of social
media users.
Return on Investment
When an agency, city, or department begins to work with social media,
two questions quickly emerge. First, how does the social media program
help to fulll the mission or purpose of the agency? This relates to the
second question: are the time and money spent on social media providing
an acceptable “return on investment” (ROI)?
With competition for resources including staff time more intense than
ever, government agencies must make choices. They need to understand
whether ...