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Best Practices for Transportation Agency Use of Social Media
book

Best Practices for Transportation Agency Use of Social Media

by Susan Bregman, Kari Edison Watkins
October 2013
Intermediate to advanced content levelIntermediate to advanced
331 pages
9h 13m
English
CRC Press
Content preview from Best Practices for Transportation Agency Use of Social Media
AGENCY CONSIDERATIONS AND POLICIES
229
© 2010 Taylor & Francis Group, LLC
between this kind of activity and the engagement or inuence of social
media users.
Return on Investment
When an agency, city, or department begins to work with social media,
two questions quickly emerge. First, how does the social media program
help to fulll the mission or purpose of the agency? This relates to the
second question: are the time and money spent on social media providing
an acceptable “return on investment” (ROI)?
With competition for resources including staff time more intense than
ever, government agencies must make choices. They need to understand
whether ...
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Publisher Resources

ISBN: 9781466568617