BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA
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© 2010 Taylor & Francis Group, LLC
Overview of Current Measurement Tools
Smart government agencies are focusing their measurement on engage-
ment and impact. Their questions are about activities by social media
users that indicate some involvement beyond simply clicking the “like” or
“follow” button on Facebook and Twitter, respectively.
The big social media sites are making more and more information
available. Twitter is beginning to offer counts of retweets of posts, and
free online tools such as HootSuite allow users to track actual retweets.
Facebook Insights offers a range of statistics related to an individual page.
Of course, for a large agency with an active social media presence, ...