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Best Practices for Transportation Agency Use of Social Media
book

Best Practices for Transportation Agency Use of Social Media

by Susan Bregman, Kari Edison Watkins
October 2013
Intermediate to advanced content levelIntermediate to advanced
331 pages
9h 13m
English
CRC Press
Content preview from Best Practices for Transportation Agency Use of Social Media
BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA
234
© 2010 Taylor & Francis Group, LLC
Overview of Current Measurement Tools
Smart government agencies are focusing their measurement on engage-
ment and impact. Their questions are about activities by social media
users that indicate some involvement beyond simply clicking the “like” or
“follow” button on Facebook and Twitter, respectively.
The big social media sites are making more and more information
available. Twitter is beginning to offer counts of retweets of posts, and
free online tools such as HootSuite allow users to track actual retweets.
Facebook Insights offers a range of statistics related to an individual page.
Of course, for a large agency with an active social media presence, ...
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Publisher Resources

ISBN: 9781466568617