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Best Practices for Transportation Agency Use of Social Media
book

Best Practices for Transportation Agency Use of Social Media

by Susan Bregman, Kari Edison Watkins
October 2013
Intermediate to advanced content levelIntermediate to advanced
331 pages
9h 13m
English
CRC Press
Content preview from Best Practices for Transportation Agency Use of Social Media
BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA
256
© 2010 Taylor & Francis Group, LLC
Use the Right Platform
Each social media platform has differing strengths and reaches differ-
ent audiences. Agencies should match their message to the right plat-
form. Some agencies may use Twitter for real-time alerts but nd that
Facebook serves them better for customer engagement. Others prefer to
share organizational information through blogs or post instructional
videos on YouTube. Regardless of the platform, the messages should
be consistent and integrated with the agency’s overall communications
plan.
Develop the Right Content
Finding good content is a strategic endeavor. To be successful, social
media specialists pay attention to pop cult ...
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Publisher Resources

ISBN: 9781466568617