BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA
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© 2010 Taylor & Francis Group, LLC
Use the Right Platform
Each social media platform has differing strengths and reaches differ-
ent audiences. Agencies should match their message to the right plat-
form. Some agencies may use Twitter for real-time alerts but nd that
Facebook serves them better for customer engagement. Others prefer to
share organizational information through blogs or post instructional
videos on YouTube. Regardless of the platform, the messages should
be consistent and integrated with the agency’s overall communications
plan.
Develop the Right Content
Finding good content is a strategic endeavor. To be successful, social
media specialists pay attention to pop cult ...