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Best Practices for Transportation Agency Use of Social Media
book

Best Practices for Transportation Agency Use of Social Media

by Susan Bregman, Kari Edison Watkins
October 2013
Intermediate to advanced content levelIntermediate to advanced
331 pages
9h 13m
English
CRC Press
Content preview from Best Practices for Transportation Agency Use of Social Media
TYING IT ALL TOGETHER
261
© 2010 Taylor & Francis Group, LLC
further research is needed to obtain key information about socio-economic
characteristics, activity duration, and complete daily patterns before these
media can become true sources of transportation information.
At the simplest level, agencies can use data mining of social media
to understand public perceptions and satisfaction based on polarity and
classication of posts. Looking toward the future, real-time geo-located
social media posts can be used as sensors to observe and understand the
behaviors of millions of people to model and inuence transportation sys-
tem performance.
CONCLUSIONS
Although social media will continue to evolve, its presence has already
been felt worldwide. So ...
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Publisher Resources

ISBN: 9781466568617