O'Reilly logo

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Best Practices for Graphic Designers, Color Works

Book Description

This is the go to guide for designers as it outlines and details the essential color design skills needed to create successful, meaningful, and aesthetically compelling designs. Along with hands-on projects, it offers unique insights into strategy and business when working in the real world with real clients. Color Works starts with basic information on color practices and fundamentals, and then delves more deeply into theory and application on a project-by-project basis. Illustrated with real-world projects and case studies, this book offers a behind-the-scenes take on the design process and the necessary steps to go from concept to final outcome, including the challenges encountered along the way.

Table of Contents

  1. Cover
  2. Title Page
  3. Contents
  4. Foreword
    1. Chromatophobia
  5. Preface
    1. Speaking the Language of Color
  6. Chapter 01 Context
    1. 1.0 Overview
    2. 1.1 Black and White
    3. 1.2 Color and Space (1/2)
    4. 1.2 Color and Space (2/2)
    5. 1.3 Craftsmanship of Color: The Dutch Guilder (1/2)
    6. 1.3 Craftsmanship of Color: The Dutch Guilder (2/2)
    7. 1.4 Concept and Color (1/2)
    8. 1.4 Concept and Color (2/2)
    9. 1.5 Color and Tradition (1/2)
    10. 1.5 Color and Tradition (2/2)
  7. Chapter 02 Awareness
    1. 2.0 Overview
    2. 2.1 Color in Branding 1 (1/2)
    3. 2.1 Color in Branding 1 (2/2)
    4. 2.2 Color in Branding 2 (1/2)
    5. 2.2 Color in Branding 2 (2/2)
    6. 2.3 Branding Large Events with Color: The 1972 and 2012 Olympics (1/2)
    7. 2.3 Branding Large Events with Color: The 1972 and 2012 Olympics (2/2)
    8. 2.4 A City’s Colors (1/2)
    9. 2.4 A City’s Colors (2/2)
    10. 2.5 Saving Lives with Color (1/2)
    11. 2.5 Saving Lives with Color (2/2)
  8. Chapter 03 The Digital
    1. 3.0 Overview
    2. 3.1 The Future of Color (1/2)
    3. 3.1 The Future of Color (2/2)
    4. 3.2 Color in Motion
    5. 3.3 The Color of the News (1/2)
    6. 3.3 The Color of the News (2/2)
  9. Chapter 04 Production & Information
    1. 4.0 Overview
    2. 4.1 Eye on Print (1/2)
    3. 4.1 Eye on Print (2/2)
    4. 4.2 Living Print (1/2)
    5. 4.2 Living Print (2/2)
    6. 4.3 Pantone: Systems of Color (1/2)
    7. 4.3 Pantone: Systems of Color (2/2)
    8. 4.4 Infographics and Color (1/2)
    9. 4.4 Infographics and Color (2/2)
    10. 4.5 Way finding and Color (1/2)
    11. 4.5 Way finding and Color (2/2)
  10. Chapter 05 Clients & The Subjective
    1. 5.0 Overview
    2. 5.1 Tiffany & Co.
    3. 5.2 Changing Big Blue: IBM (1/2)
    4. 5.2 Changing Big Blue: IBM (2/2)
    5. 5.3 Color and Flexible Form (1/2)
    6. 5.3 Color and Flexible Form (2/2)
    7. 5.4 Breaking from the Pack
    8. 5.5 The Color Subjective (1/2)
    9. 5.5 The Color Subjective (2/2)
  11. Chapter 06 The Foundation
    1. 6.0 Overview
    2. 6.1 The Art of Seeing: Perceptions of Color
    3. 6.2 The Cultural Significance of Color (1/2)
    4. 6.2 The Cultural Significance of Color (2/2)
    5. 6.3 Wheel of Fortune and Color Systems (1/2)
    6. 6.3 Wheel of Fortune and Color Systems (2/2)
    7. 6.4 Chroma and the Chromatics (1/2)
    8. 6.4 Chroma and the Chromatics (2/2)
    9. 6.5 Relativity and Reactivity of Color
    10. 6.6 Dimension in Color
  12. Color Lexicon
  13. About the Authors
  14. Contributors