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Better Business, 5/e
book

Better Business, 5/e

by Michael R. Solomon, Mary Anne Poatsy, Kendall Martin
January 2017
Intermediate to advanced content levelIntermediate to advanced
500 pages
33h 23m
English
Pearson
Content preview from Better Business, 5/e

Chapter 13 Summary

  1. 13-1 Explain the steps that take place during new product development, define the product life cycle, and describe how a product is distinguished from a total product offer.

  • The steps in the new-product development process are idea generation, idea screening, product analysis, concept development and testing, product and marketing mix development, market testing, and commercialization.

  • The product life cycle is a theoretical model describing a product’s sales and profits over the course of its lifetime. Introduction, growth, maturity, and decline are stages in the product life cycle.

  • A product is any good, service, or idea that might satisfy a want or a need. A total product offer consists of all the tangible and intangible ...

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Publisher Resources

ISBN: 9780134522746