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Better Business, 5/e
book

Better Business, 5/e

by Michael R. Solomon, Mary Anne Poatsy, Kendall Martin
January 2017
Intermediate to advanced content levelIntermediate to advanced
500 pages
33h 23m
English
Pearson
Content preview from Better Business, 5/e

Objective 14-2 Advertising and Public Relations

  1. Describe the different categories of advertising and the role each of these categories plays in business and society, define public relations, and explain how is it used in the promotional mix.

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ISBN: 9780134522746