Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices

1. Driving Forces and Challenges That Organizations Face

1.1. Environmental Stewardship Presents New Growth Opportunity

Since the turn of the millenium, environmental stewardship has gripped the collective intellect of humankind. Environmental issues have challenged our self-awareness and sparked a global initiative to respond to such critical issues as global climate change and natural resource conservation. As a result, attitudes toward the environment are changing to encourage innovation in conservation. The benefits that arise will surely outlive our current generation. Enterprises of all sorts and sizes are developing more environmental impact initiatives, a trend that continues to accelerate as more attitudes change. The U.S. government’s ...