11
Digital technology allows companies to compete for talent in novel ways. Increased flexibility, in particular, opens new avenues for value creation (figure 11-1). For example, many employees are not assigned the number of hours they prefer to work. In a recent UK study, one-third of men and one-fourth of women indicated that they wanted to work fewer hours. About 6 percent hoped to work more hours.1 Digital technology can help avoid such mismatches. At the most extreme, digital platforms that pair workers and tasks provide complete flexibility. Maintenance workers on TaskRabbit, software engineers on Topcoder, data entry clerks on Mechanical Turk (MTurk), and scientists on InnoCentive are free to work whenever they please. ...
Get Better, Simpler Strategy now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
