Better Ways to Green-Light New Projects

Organizations can make better choices about which R&D projects gain funding by managing bias and involving more people.

Thorsten Grohsjean, Linus Dahlander, Ammon Salter, and Paola Criscuolo

December 07, 2021

The Research

• The authors conducted a multiyear research project inside a global professional services firm, collecting both quantitative and qualitative data about the firm’s innovation selection process.
• In an initial study, they examined how eight selection panels composed of senior managers and leading engineers allocate money to new research ideas. In a second study, they analyzed the effect of sequencing on 763 decisions made by one of the eight panels.
• The authors also conducted interviews ...